Referral-quality clients. From complete strangers. Answered in seconds.
The Video Sales Machine builds the $5/day ad system that turns strangers scrolling Facebook into referral-quality clients — not more leads, not tire kickers. Your AI Employee answers every one of them in seconds, day or night, so nothing you're paying for goes to waste.
What Just Happened
CLOSED
Half a system is still a broken system
Marketing and follow-up aren't two separate problems. They're one problem with two ends.
Leads go cold in minutes
Most jobs get booked by whoever calls back first. If you or your crew are on a roof when the lead comes in, it's already gone to a competitor.
Ad spend with no follow-up is wasted spend
Paying under $10 a lead only matters if someone actually answers before the trail goes cold. Otherwise you're just funding someone else's callback.
Disconnected tools
A marketing course over here, an answering service over there, a CRM nobody logs into. None of it talks to each other, so leads slip through the cracks.
You've been renting your pipeline. This one, you own.
Renting
- $3,000–$4,000/mo to run ads on their account
- +$2,000–$4,000/mo in ad spend, on top
- Follow Up Staff — $50K/year burdened labor, slow response time
- $110K–$146K a year, and you never own it
- Stop paying and the algorithm's learning goes with it — you restart from zero
Owning
- $497 activation + $597/mo — Video Sales Machine + AI Employee ($7,200/yr)
- $1,000/mo in ad spend ($12,000/yr)
- Installed inside your business, permanently
- Your Facebook account, your videos, your audience
- Everything the algorithm learns stays yours
- AI Employee follows up instantly, no extra hire needed
- Built specifically around who you serve
The average contractor's cost per lead rose over 20% last year. Ours moved the other direction. Speed to lead is the difference — the faster a lead is answered, the more likely it converts, and that gap compounds every month you own the machine.
Ads bring the lead. Your AI Employee answers it.
Neither one works on its own. Together, they close the loop.
Video Sales Machine
The trust-based marketing training that fills your pipeline with $5/day video ads.
- Get 'Er Done Community
- 2 live coaching calls with Liz Chism, every month
- Contractor community + video review
- Video scripts + camera training
AI Employee Suite
The employee who never clocks out, answering every lead the ads bring in.
- Voice AI answers every call
- Conversation AI handles every text/DM
- Reviews AI + Content AI included
- Full CRM, unlimited everything
An ad strategy with no fast follow-up loses leads to whoever calls back first. An AI Employee with no leads has nothing to answer. This is why we stopped selling them separately.
Here's what it looks like when your cost per lead actually works
Real numbers from our own construction company. While the average cost per lead on Facebook rose over 20% industry-wide last year, ours moved the opposite direction.
This is our own construction company's ad account, run with the exact system taught inside the community. Every one of those leads was answered by an AI Employee, not a voicemail. Individual results vary based on market, offer, and execution.
This is what a caught lead looks like
A real DM conversation, handled start to finish by an AI Employee.
The 90-Day Path
From the moment you sign up, you're in the Video Sales Machine program — your private Get 'Er Done community for support between calls, live from day one.
The Blueprint
Build your content blueprint — the foundation that tells you exactly what to say, to who, and how to say it so the right homeowners stop scrolling.
The Voice
Record your first three videos, with scripts fully written for your business. By day 14 your first video ads are live, and the algorithm starts learning who your best clients are.
The Backend
While you're shooting videos, we build your ROI Builder system — your CRM, automations, and AI, trained on your business and your voice, ready to respond to every DM within three minutes.
The Ignition
Your three conversion ads go live. Your AI Employee takes over from there — handling every conversation, qualifying the lead, and getting a phone number to your estimator. First leads by day 30.
The Compounding
Each week you create a power content video, post strategic updates, and launch new conversion ads based on your own data. Less than two hours a week, and it compounds.
The Script Library
Your first three Power Content videos, scripted specifically for your business, not templates or generic prompts. Read it, shoot it, post it.
The Winning Ad Vault
Every month, get the actual ad template currently working in Liz's own construction business, plus the prompt to adapt it to yours. Real, live, working strategy.
The Marketing Audit
Complete the 10-minute marketing audit and find out exactly where your money's leaking. Most contractors uncover real waste in their current spend.
Real results from contractors in the community
"Around 175 quality leads in May, $750K+ in sales, all attributed to how Liz helped us accelerate our Facebook. We get comments at almost every home visit. People have seen the content, and that's why they called."
"I had spent $5,000 on Google ads with no results to show for it and was about to give up on online leads. I implemented Liz's Video Sales Machine system and the first weekend I booked a $70,000 kitchen remodel."
This system is for you if
If that's not the kind of work you do, this isn't going to be a fit — and that's okay.
Follow the system. See results. Or we work for free until you do.
If you follow the system for 90 days — complete the foundation work, shoot the videos on schedule, run the recommended ad spend, and show up — and you don't see qualified booked estimates flowing into your estimator's calendar, we pause your payments and keep working at no cost until you do.
Choose Your Plan
Get 'Er Done Community + AI Employee Suite, bundled into one system either way. Pick the billing option that works for your business.
- Video Sales Machine + Community
- 2x Live Coaching Calls / mo with Liz Chism
- Voice AI, Conversation AI, Reviews AI, Content AI
- Full CRM, unlimited everything
- Bonus: The Script Library
- Bonus: The Winning Ad Vault
- Bonus: The Marketing Audit
Recommended ad spend: $3,000 over your first 90 days, billed directly to your ad account, separate from your membership · Phone & SMS usage billed separately based on actual use